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What |
Why |
UBD |
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WHAT IS SRISHTI LABS?
A lab providing professional strategic design services for technology innovators
Undertakes systematic exploration to identify the best value opportunities and increase the success potential of innovation investments
Areas of expertise (“UBD”):
> User Research
> Business Research
> Design Exploration
Located in an art & design school ambience; accesses academic resources and network
Leverages value by blending best-in-class professionals with creative students & visiting experts
WHY INDIA? WHY NOW?
There is massive investment pouring into innovations for the emerging markets of the world.
WHY AN INNOVATION LAB?
Innovation drivers...
> Whether introducing new technology
> Or entering new markets
...have to succeed with...
> New users
> New business models
...that throw up challenges like:
> Boxed-in thinking
> Insufficient user/market understanding
> Under-defined value propositions
> Insufficient breadth of design exploration
> Lack of early feedback/validation
Meeting these challenges...
> Requires Out-Of-The-Box Thinking, informed by Research
> This is where Srishti Labs comes in
The Srishti Labs UBD Model involves early-stage integrated User, Business and Design research and exploration that leads to a variety of business deliverables.

The Labs engages with clients in a continuum, from one-off projects to clusters with a common agenda and dedicated minilabs.

Warren Greving, Director
Bio: 23 yrs IT industry including 8 yrs developing research labs in BRIC countries, Hewlett-Packard, MA in cross-cultural communications
Arvind Lodaya, Design Principal
Bio: 22 yrs product & strategic design consulting, design education, theory & research, NID, Srishti, O&M
Girish Prabhu, Strategic Client Development
Bio: 20 yrs new product innovation, product & software localization, user-centered design, PhD Industrial Engineering
Vikram Adige, Business Development and VC Partnerships
Bio: 13 yrs IT consulting, software and sales
Srishti Labs, Srishti School of Art, Design & Technology
PO Box 6430, Yelahanka New Town, Bengaluru 560106 INDIA
Phones: +91.80.40447000, +91.80.65966612
Email: labs(at)srishti.ac.in
Fax: +91.80.28560950
At Srishti Labs, innovation is a multidisciplinary process that enables us to develop solutions for our clients that are sustainable and successful within the context.
Business and design thinking will play an important role in this multi-disciplinary approach. Design and business thinking will be utilized in empowering our client organizations with deep insights about customers' and end users' latent needs and uncovering opportunities that will lead to ground breaking ideas, services and products.
We invite expressions of interest from anyone wishing to join our team as staff, associates or interns.
The domains relevant to us are design, contextual & user research, business research and innovation management - with a strong preference for interdisciplinarity. Remuneration will be along industry standards.
Please email your CV and a general statement of interest to labs(at)srishti.ac.in.
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