“Through strategic design services, its mission is to dramatically increase the success rate of new products and services developed by early phase innovators for emerging markets.”
- Labs Mission Statement 2009, W. Greving.

Growing out of Srishti’s experience working with industry, Srishti Labs was conceived in 2009 as a hybrid, bridge organization that blends the creative energy of students with the disciplined expertise of industry professionals.

Using ethnographic research the lab deepens its engagement and knowledge of people, society and market which naturally flows into its design exploration, concept development and business model innovation.

Using its linkage through Srishti to design practitioners, it is growing a deep understanding of successful well designed products and services in this emerging market context.

The lab is continuously building its emerging society knowledge of work, play, learning, health, domestic life, friends and family, and life with meaning which provides the background for bringing the stories of people into innovation teams. Insights, value propositions and new meaning based on this foundation yield new products and services which have a stronger match with this market. The lab delivers it services through a variety of design studios and consultancies.

Related : Engaging with S.Labs | People