Work / Design Approach

Design Approach

Our aim is to use design to create meaningful products and solutions, which result in growth for our partners.

Partnering with S.Labs enables local and international companies to develop designs in India. Solutions for India are frequently becoming global solutions.

At S.Labs we encourage design thinking as a tool for change and improvement, this is good for business, customers and ultimately the planet.

Using early phase interventions coupled with design innovation we provide a collaborative design research platform. Our research methodology is bespoke to each design partner, as is our design process. During our design research we expect to challenge clichés and preconceptions of the Indian market, and to provide new perspectives for our partners.

With an extensive network and experience of local and global trends, we provide tailored trends for our partners, this can be design, technology, social and usage trends. This can provide some valuable insights into what will be happening in the future, and thus business opportunities.

Whether using ethnographic methods or design intuition and validation our early phase research yields opportunities and insights that go on to inform our ideation.

The design ideation phase is symbiotic with the research, constantly testing hypothesis and concepts and fine tuning early concepts. The design thinking of our professional designers and the students helps to create informed solutions as we progress an idea into a concept. Our open method of design allows for the designers intuition to flourish in the context of in depth research and trend analysis. We will challenge conventional attitudes to design through constant reiteration and bold concepts.

As the selected concepts mature and are developed into comprehensive design solutions, be that product and interaction, branding, interiors or user experience, we will use our experience and expertise to ensure the design solutions are of the highest caliber. From product detailing to market relevance our design solutions bring intuitive and informed design to the global market.

Related : Projects | Innovation Model

“During our design research we expect to challenge clichés and preconceptions of the Indian market, and to provide new perspectives for our partners.”
– Silas Grant